Printing
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As winter ends, and we head into summer as the end of the year looms, it is also the time for businesses to get ahead of the game and print a calendar that can be distributed to clients and potential customers ready for the new year.
Despite the prevalence of digital planners on our phones and laptops, a custom print calendar remains a highly effective corporate gift as it is versatile and practical, has the advantage of making it quick and easy for people to get in touch with you, and delivers a range of other benefits as well.
Constant exposure – 365 days a year
One of the most significant benefits of calendar printing for corporate gifts and promotional tools is that you essentially have a year round piece of marketing collateral. Many other printed materials can quickly become out of date, but custom calendars and branded calendars are working for you 365 days a year.
This is especially valuable for businesses in service industries, and particularly if you are in the business of delivering emergency services or you are an on-call enterprise, as when you print a calendar and distribute it widely, your contact details are always close at hand when they are needed urgently.
Customise calendars to your brand
When you print your own calendar, there are multiple customisation options to you, and this is why a calendar is such an effective promotional tool.
For instance, your custom print calendar can de designed to prominently feature your brand colours and logo, so that these become instantly recognisable in customers’ minds. You can also choose the images that display, so you can showcase products, locations, services, or any other images that you think best illustrate your business and its values.
With a custom print calendar, you also have other choices in terms of the style and layout (e.g., saddlestiched, wire bound, etc.) as well as how they are displayed, such as on a desk, on a wall, on a fridge, etc.
You can also choose between different paper styles and fonts, so that when you print your own calendar, you are effectively creating a practical gift that is a complete branded package.
Create a value-add for your customers
A custom print calendar is such an effective corporate gift or promotional tool because it has a very practical application, and so adds value for recipients.
Branded calendars can be produced in a variety of forms so that your clients can use them throughout the year — this not only helps you in promoting your brand and values, but also adds value for clients as they have a useful tool for organising their day-to-day operations. This in turn helps to create a favourable impression and can produce a spirit of reciprocity,
Keep customers up-to-date
A custom print calendar can be created to include a wide variety of information, in addition to simply the days of the year. You can also tailor this additional information in such a way that it meets the specific needs of your customers.
For instance, you can include Western Australia school term dates, or public holidays, or when daylight savings starts and ends. You might want to include helpful hints or reminders, or other practical information that might prove useful, e.g., important Perth phone numbers, etc.
When you print a calendar, the choice of information you include is up to you.
Offer exclusive content
With custom wall calendars or branded calendars, you can also include a year’s worth of special offers or promotions for your clients e.g., get 20% off in June, buy one, get one free in November, etc., but which are only valid in that month.
In this way, you can create year-round touchpoint with your client base, with deals and special offers throughout the course of the year.
Remember, the first calendar wins!
If you are wondering when you should print a calendar, it is always important to remember that the first calendar wins, i.e., a client is more likely to use the first calendar they receive for the next year rather, than ones they get later on, so it pays to get your custom wall calendars and branded calendars designed and printed as soon as possible.
To organise your calendar printing so that you are ahead of the game and ready for the new year, call Quality Press on (08) 6254 9999 or email us, and we will be happy to talk you through the design and print process.
Posted in Blog